diff --git a/.travis.yml b/.travis.yml
index 5120d9c..7c2b0ed 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -34,7 +34,7 @@ script:
 before_deploy:
   - git config --local user.name 'Travis CI'
   - git config --local user.email 'travis@travis-ci.org'
-  - git tag "${MATTERMOST_RELEASE}"
+  - git tag "${MATTERMOST_RELEASE}" || true
 deploy:
   provider: releases
   api_key: "${GITHUB_OAUTH_TOKEN}"